Pay-per-click (PPC) advertising, also referred to as Search Engine Marketing, adds a few important advantages to your online marketing campaign:
Search Advertising allows you to display ads in search engine results based on the keywords a person uses for their search query. This type of dynamic advertising also allows you to target factors such as location, age and demographic.
Creating compelling ads can help drive searchers, who are primed to take action, to your site. We consistently optimize and monitor your ads to increase ROI on your ad spend.
Display advertising allows you to build brand awareness and engage prospects with eye-catching ads that maximize visual impact in optimal positions on the pages that prospects are viewing.
Like any other aspect of a marketing campaign, pay-per-click advertising should be executed with a well defined strategy and ROI-focus. You can place ads that attract clicks and increase your spend, but if you aren’t generating leads, you’re wasting valuable marketing dollars. Ads should be accompanied with focused and persuasive landing pages that convince your prospects to learn more or take action.
Google AdWords – This is the most popular platform for pay-per-click advertising, largely because it’s the search engine that gets the biggest piece of the pie as far as search traffic. Google AdWords allows you to make your site visible on a platform that has more than 100 million users. For the most relevance and success, PPC ads appear when users type in the specific keyphrases that ads are set to target.
Bing Search Advertising – This platform functions similarly to Google AdWords, with a focus on relevance for the highest level of success. Bing PPC ads appear when users type in the specific keyphrases of the ad.
Facebook Ads – This platform allows for highly targeted advertising. Advertisers have the opportunity to place ads and create market targets based on interests, location, age and more. For best ad performance, we do advise our clients to have custom landing pages for this platform.
Here is a simple and condensed breakdown of the Fusion PPC management process:
To learn more about our PPC management services call us at 888.640.7867 or email us at firstname.lastname@example.org.