DuPont is a globally recognized, industrial enterprise giant that dates back to 1802. Its sustainable solutions division offers employee learning and development services, content, and technologies designed to build skills, improve behaviors, and transform business performance. 

The Challenge

DuPont Sustainable Solutions wanted to increase overall organic traffic and improve individual keyword rankings for all of the safety training categories that encompassed their individual training products for sale.

The Strategy

Devised a comprehensive, highly targeted optimization and keyword strategy for the homepage, product and service pages, as well as all training topic pages.

This strategy included a meticulously outlined grouping of main category pages and sub-category pages, which was based on historical traffic data from analytics and e-commerce reports.

Executed optimization of all individual product pages on the basis of thorough research, data analysis and strategic development. One goal was to ensure that the individual product pages, which had been so poorly optimized that Google had not indexed them, gained visibility via Google indexing.

The Results

  • 1st page ranking for the broad and competitive term “safety training”
  • Substantially improved rankings across the board for training category and product page keywords keywords
  • A full site restructure of category, sub-category and product pages that resulted in Google indexing of all product pages 


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Google AdWords Qualified Individual